Persona-lity

For me, when trying to asses a new persona, the most important aspect to consider and get on the table right away is age and gender. So, getting right to it, we are talking about a 29 year old male. Being 29 can tell you a lot about this person, since he is on the edge of leaving behind those magical experiences the past decade provided him with. Yes, it will be tough for him to jump this hurdle, but it is also true that he has been training well for this race and will have no problem succeeding. Let’s call our new friend Rolando.

The upcoming (oh so close!) arrival to this world of his daughter is surely one of the reasons he will enter his 30’s with arms wide open. He is a busy man now, balancing his MBA with preparations for his first child. All of this however, has not hindered his ability to balance his school and life duties with the hobbies and pastimes that interest him. Rolando has always shown interest in sports. The whole concept of being able to keep healthy while doing something you enjoy with people you like to spend time with is probably what he likes most about sports. Although he could be considered a social person, for some reason he excels more in individual sports like tennis, golf and swimming; rather than group sports like basketball or soccer.

Technological gadgets could be described as a weakness of Rolando: new cell phones, GPS devices, cameras (having 3 cameras could give you a picture, no pun intended), music technology, big TVs, etc. He does do his research homework before buying, though. That product better have a very detailed description of specifications because you can bet that its competitors will be well researched as well and the better one will prevail with the sell. The I-Pad is available now, maybe he will go and check it out on Sunday afternoon with his wife.

Outdoor activities are what really get Rolando excited. Motorcycle riding, Hunting/animal photography, and fishing are his favorites. These activities let him be alone and think reflective and must be done at least once every year.

It could be hard to believe but Rolando doesn’t really fall exclusively in one of the known Cohort Vignettes. There is always something in these tightly described groups that stops Rolando to fit exactly in a Cohort. If we had to choose one for him though, it would probably be in the Chad & Tammie Cohort where he would make a best fit.
Salud! R